For our merchandise, we decided that we could include different imagery for the products, rather than keeping them all the same. We included some photos of Isla, Isla's logo and some imagery of roses. We used photographs of Isla because she is still a very new artist and we feel that we should put her face, and logo, on a much as possible to advertise her further. We also included rose imagery as this was the idea that we thought was interesting in Taylor Swift's brand (incorporating images from her music video into her merchandise). To improve our merchandise, \i think we could have included a larger variety of merchandise products. However, these were the products that we indicated as being the most popular for our main target audience.
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