Wednesday, 13 December 2017

Digipak Feedback

This is the feedback we received for our digipak:


Strengths -

  • Color scheme is consistent throughout
  • Good brand synergy
  • Good synergy of the red matches theme clothes and lipstick 
  • Like the green of the nature 
  • Like the images  being outdoors creates good natural lighting 
  • A variety of locations
  • Synergy carried well throughout products 


Negatives:
  • Media is samey could have more variety 
  • Green in the pictures could look out of place with the rest of the synergy 
  • Not much contrast between photos 
  • Writing is difficult to see

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