Taylor Swift: Synergy and Merchandise

Taylor Swift has got a new synergy point: snakes. Snakes were incorporated in one of her most recent music videos and on some of her live performances.


In her music video she is seen surrounded by snakes and also wearing rings in the shape of snakes.
























Swift has now used this synergy from her music videos and live performances and it is now featured in the merchandise she is producing.

http://www.instyle.com/news/taylor-swift-snake-merchandise
This article talks about how Swift is now using snakes in her merchandise and below are some examples of her products.

We thought that this was a very good idea and an interesting way to tie together the merchandise with the media products we will be making. We noticed that most artists just use their names, album titles and song lyrics. This is something that is different and unusual and could be something we do with Isla. In her case, we would probably incorporate roses onto our merchandise products.