Final Music Video Construction

This is the final construction for our music video.

 

Final Digipak

This is the final digipak. This is the final digipak we decided on after our first draft was changed according to our feedback. This digipak matches our synergy and incorporates the target artist image we were aiming for. This will appeal to our target audience as it is creative and colorful but still mature.

Final Website URL Link

This is our finished website link.

https://islamusic.wixsite.com/isla

Question 4: What have you learned from your audience feedback?

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Here we evaluate in three parts how our media products use, develop and challenge forms and conventions of real media products.
Part 1 Digipak


Part 2 includes a screen-cast of Isla's website and two websites that inspired us. The two websites that we looked at were: Ed Sheeran and Coldplay. This is because we wanted a couple of well-established artists so that we can take ideas from artists that were doing well and adapt the forms and conventions of these artist's websites to suit a new music artist. We chose these two artists in particular because Isla is an Indie Rock artist but with influences from Pop, also. This is why we mainly looked at Coldplay. The band began as an Indie Rock group but they have began to include more Pop influences in their music and branding. This is exactly the route that we wanted to go down with Isla.



Part 3 Music Video- Here we have looked at how our music video uses develops and challenges forms and conventions from real media products.

Question 3: How did you use media technologies in the construction and research, planning and evaluation stages?

https://www.canva.com/design/DACtMn2f0Pk/7Sdo3qXKz7J67L7pXIkUaQ/view?website

Question 2: How effective is the combination of your main product and ancillary texts?

Cross media branding and synergy is essential to ensure our main product and ancillary texts can be seen as one brand. Successful synergy ensures the Isla brand can re recognised across all album products, from the music video to website to magazine covers. The following presentation highlights the connections made between our products, demonstrating whether we have been successful in creating a brand for our artist.

https://prezi.com/view/DlAJs4gvfVPb2CzgMNMs/

Magazine Article

This is our final main magazine promotion.

Digipak Advert

This is an advert for our digital and album.

Question 2 Evaluation Plan

Created using Visme. An easy-to-use Infographic Maker.

Group Reflection

This is our refection of our work as a group.  

How did you work with and how did you manage the task between you?

As a group we split up the tasks equally, Leah and Lorna focused on the blog posts while Jess spent a lot of time editing. We used organisational skills and communicated on a group chat in order to split work load fairy but still ensure the work was getting done.

 How did you plan your sequence? What processes did you use? 

We planned our sequence by using shot lists and storyboards to properly visualize what the footage will look like prior to shooting so that we didn't waste time filming shots that wouldn't be relevant to our music video. This really helped us to prioritize filming based on natural light and changing tides.

What technology did you use to complete the task, and how did you use it?

We used a Canon 700d  to film our music video, we then uploaded the footage onto the computer and used premiere pro to edit our music video. we used you tube to learn new editing skills. the technologies we used were familiar  to us as we had previously used them before. when it came to editing you tube was a useful source of information if we wanted to try new effects we hadn't previously used before.

 What factors did you have to take into account when planning, shooting and editing?

when considering the creation of our music video we had to take into account each group members personal and school schedules to ensure we could all equally participate and cooperate in each stage. we also considered each group members strengths so that we could use those strengths to our advantage.

 How does it compare with filming an opening to a film?

Creating a music video allows you to be more creative in comparison to a film opening. Editing can be abstract and the video does not necessarily need to make sense of have a clear narrative.

What are your strengths as a group member?

Lorna; My strength as a group member is my organisational skills, I ensured that the group were all kept informed and up to date with work.  I created a sheet so that everyone in the group kept their  blogs updated. My weaknesses as a group member was 

Leah:I think that one of my strengths as a group member is that I was organised and able to get all of the work done that was required. I also was active when sharing creative ideas.

Jess:My strengths as a group member were that I persevered with difficult editing techniques and researched how to add some more technical effects in my spare time. My weaknesses were that I was not as organised as I had hoped to be, and relied on my ideas that came at the time of filming rather than brainstorming beforehand.

Production Diary

Magazine Reseach

Before making our own magazine article, we wanted to research ones that already existed in order to work out what are the most important things to include.

In the magazine article above, a large photograph of the artist can be seen on the left, with an interview on the right.
The interview is displayed in a 'question and answer' structure, with the questions in bold so that they can be clearly distinguished from the rest of the text.

Things to Include
When looking at many different magazine articles, these were the key features that we identified:

• Photograph of artist
• Q&A
• Quotes from artist in a larger font to break up the main body of the article

Interview

This is the interview that Isla did to help to promote her album and tour.

Marketing

We have decided to use different strategies to market our audiences. Our main target audience is young adults, however we do not want to limit our audience to this.

Our main technique was the use of social media. We have Instagram, Twitter and YouTube accounts. This is important for gaining popularity, spreading the word of our new artist and keeping in contact with 'fans'. Social media is, most likely, the most important way to keep in contact with people in the world today and also the way that news spreads the fastest. This is why we thought that this was really important to have.
We researched many different music artists and found that very few (practically none) did not have all of the social media accounts and the majority of them were very active, posing several times a week.

We are also marketing through our merchandise. Our merchandise products include photographs of Isla as well as her logo. therefore, when fans buy and use these products, it will attract the attention of others and cause more people to learn about who Isla is.

We have also uploaded a video interview onto our website and this can increase Isla's popularity as people could come across and watch it on YouTube. We also have several magazine interviews and front cover features. This makes it impossible for anyone who buys these magazines to not know ho Isla is.

Final Magazine Covers

We decided that we liked several of our magazine covers and so chose to include all of the ones that we liked onto our website.

This cover is effective because it has varied font sizes - like a professional cover. Isla is also positioned in front of the 'Sound' title which is also something that is commonly seen.

We liked this cover because it was also very realistic. The cover also looks very professional with several other story titles around the page. This is something that would commonly be seen on the front cover of a magazine.

We liked the Billboard magazine cover because it is realistic and the photograph used is very effective as Isla is the main focus and her face is clearly visible. We thought that this was an important thing for a new artist.

Sound Magazine Cover Feedback

This is the feedback we received for our Sound magazine cover.

Strengths -

• It looks like a cover
• Very colourful and stands out
• Love the colour scheme
• The clarity of the photograph

Weaknesses -

• Cannot read all of the text easily - small and colours

Header Magazine Cover Feedback

This is the feedback we received for our Header magazine cover.

Strengths -

• Great colours
• The large titles are easy to read

Weaknesses - 

• Some of the text is too dark and so cannot be read
• The photograph looks quite dark?

Celebrity Magazine Cover Feedback

This is the feedback we received for our Celebrity magazine cover.

Strengths - 

• You can read most of the text
• There are titles unrelated to the artist (makes the cover realistic)
• Isla is the main focus
• The layout is great

Weaknesses -

• You cannot read the black text easily
• Could be better if Isla's face was clearer
• Should the date be below the title and to the right rather than in the top left corner?

Billboard Magazine Feedback

This is the feedback that we received for our Billboard cover.

Strengths -

• Good cover photo
• Isla is the main focus
• Good aspect of red (links in with website, video and digipak)
• The photo looks like something you would see on the front of a Billboard magazine

Weaknesses - 

• You can't read some of the text because it is too small and the colour also makes it difficult.
• Needs more red
• The black text does not stand out
• Move the circular text box down and to the right slightly so that it does not block the photo as much